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BASF’s Colors & Effects Portfolio Grows

BASF invests into capacities and extends color palette for Paliocrom effect pigments.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

The demand for effect pigments, which BASF manufactures and sells under its global brand Colors & Effects, is increasing. By 2020, the company will extend its production capacity for Paliocrom effect pigments by more than 30%.
 
With this investment of approximately €15 million to the Ludwigshafen and Besigheim sites in Germany, the company underlines its position as one of the leading suppliers of aluminum-based effect pigments which allow customers to create new, trendy coatings with high-quality effects.
 
The latest addition to the Paliocrom family is the new grade Paliocrom Premium Gold EH 1 (future L 2158), which enriches the golden orange-to-red color range. This newly launched product is a highly saturated, mid-shade effect pigment that delivers superior travel, gloss, and hiding power, the company reported.
 
Displaying a unique color appearance in thin-film applications, Paliocrom Premium Gold EH 1 exhibits maximum chroma, lightness, and flop behavior. It also features excellent gassing stability and adhesion with just one universal grade and is suitable for solvent- and water-based systems.

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